Communication plan for improved employee performance

by Danique Geskus | Apr 5, 2024

Effective communication is critical within an organization. Whether it’s sharing important company information, promoting employee engagement or building a positive company culture, a well-thought-out communication plan is essential. In this blog, we take a closer look at what a communication plan entails, why it is important and how it can improve performance.


What is a communication plan?

A communication plan is a strategic document that describes the guidelines, goals and tactics used to promote effective communication within an organization. It provides a structured framework for planning, implementing and evaluating communication activities. A good communication plan identifies target audiences, defines the messages to be communicated, selects the most appropriate communication channels and determines how the effectiveness of the communication will be measured and evaluated.


Why is this plan important?

An effective communications plan is invaluable to an organization for several reasons. First, it helps promote engagement and build trust between employees and management. Through transparent and consistent communication, employees can feel more connected to the organization, leading to higher levels of satisfaction, motivation and loyalty.

In addition, a communication plan helps improve internal cooperation and conflict resolution. By creating open communication channels, employees can more easily exchange information, share ideas and solve problems, promoting overall productivity and efficiency.

In addition, a well thought out communication plan can help clearly communicate company goals and ensure that all employees are on the same page. This fosters a sense of direction and purpose within the organization, which is essential to achieving long-term success.


How can a communications plan improve an organization’s performance?

An effective communications plan can improve an organization’s performance in several ways. First, it contributes to a positive corporate culture that encourages openness, transparency and cooperation. This leads to higher levels of employee satisfaction and engagement, which in turn results in higher productivity and lower employee turnover.

In addition, a communication plan can help identify and resolve problems before they escalate. By providing effective communication channels, employees can discuss and resolve problems before they have a negative impact on the organization.

Moreover, a well thought out communication plan can help retain talent and attract new employees. An organization known for its transparent and effective communication will be more attractive to potential employees and enjoy a higher level of loyalty from existing employees.


Sample communication plan

To make the concepts of a communications plan more concrete, let’s look at an example of a communications plan for a fictitious organization: XYZ Company.

Communication plan objectives:
  1. Improve internal communication between employees and management.
  2. Increasing employee engagement and satisfaction.
  3. Clear communication of business goals and strategies.
  4. Improve external communication with customers and stakeholders.


Strategies and tactics:
  1. Regular meetings and updates: Monthly meetings where management updates employees on recent developments, achievements and goals of the company.
  2. Internal newsletter: A monthly newsletter is sent to all employees with important updates, announcements and successes within the organization.
  3. Open door policy: Management is open to questions, suggestions and feedback from employees and encourages them to communicate regularly with their supervisors.
  4. Intranet platform: An online platform is used for sharing documents, policy information and other important company information with all employees.
  5. Social media: The company uses social media channels to promote external communication, such as sharing news, events and customer testimonials.


Responsibilities and scheduling:
  • The HR department is responsible for coordinating internal communication activities, preparing newsletters and organizing meetings.
  • The marketing team is responsible for external communication activities, such as managing social media channels and developing marketing materials.
  • The communications team is responsible for developing strategies, monitoring the effectiveness of communications activities and adjusting the communications plan as needed.
  • A schedule is established that defines the frequency and timing of communication activities, along with the responsibilities of each team member.


Monitoring and evaluation:
  • Regular evaluations are conducted to measure the effectiveness of the communication plan using KPIs such as employee engagement, satisfaction and responses to communication activities.
  • Feedback is collected from employees through surveys, focus groups and individual interviews to identify any bottlenecks or improvements in the communication process.
  • Based on the evaluation results, adjustments and improvements are made to optimize the communication plan and adapt it to the needs of the organization.

This example of a communication plan illustrates how an organization can implement concrete strategies and tactics to promote effective communication and achieve its goals. With a well thought out and executed communications plan, XYZ Company can improve its internal and external communications, increase employee engagement and optimize its overall performance.



1. How can I adapt a communications plan to the specific needs and culture of my organization?

Adapting a communication plan to an organization’s specific needs and culture requires a thorough analysis of the target audience, business objectives and existing communication channels. By considering the unique characteristics and challenges of the organization, the plan can be adapted to be effective.


2. What steps can I take to measure and evaluate the effectiveness of a communication plan?

The effectiveness of a communications plan can be measured by various KPIs, such as employee engagement, satisfaction scores, responsiveness to communications and achievement of pre-set goals. Conducting regular evaluations and collecting feedback from stakeholders will help assess the impact of the plan and make any necessary adjustments.


3. Are there examples of organizations that have had success implementing a communications plan and what were their key lessons?

There are countless examples of organizations that have had success implementing communication plans. Key lessons learned include the importance of clear objectives, regular and open communication, involvement of all stakeholders, and flexibility to adapt the plan to changing circumstances.

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