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5 reasons why your Employee happiness survey response rate is disappointing and how to improve it

by Danique Geskus | Sep 29, 2023

Conducting a successful Employee happiness survey depends on employee participation and engagement. However, there are several challenges that can lead to a low response rate and lack of representative feedback. Lack of trust in anonymity, no belief in change, lack of communication, research fatigue and technical challenges are some of the major obstacles that organizations must overcome. In this article, we review these challenges in detail and offer practical tips for increasing participation and engagement in Employee happiness surveys.

 

1. Lack of trust in anonymity.

If employees do not believe their answers are anonymous, they may be hesitant to participate in the Employee happiness survey. They may fear repercussions if they give negative feedback.

 

2. No belief in change

Employees may be less inclined to participate if they do not believe the results of the survey will lead to real change. If Employee happiness surveys have been conducted in the past without resulting in visible improvements, employees may be skeptical about the value of a new survey. As a result, the response rate of the Employee happiness survey will also be disappointing.

 

3. Lack of communication

If management does not clearly communicate the purpose and importance of the Employee happiness survey, and what will be done with the results, employees may be less inclined to participate.

 

4. Research fatigue

If surveys are conducted regularly, or if Employee happiness surveys are very long and complex, employees may experience survey fatigue, which can reduce their willingness to participate.

 

5. Technical challenges

If the Employee happiness survey is conducted online, technical challenges, such as difficulties in logging in or problems with the compatibility of the survey tool with different devices or browsers, can negatively affect the response rate.

 

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