
The end of traditional performance reviews
Traditional performance reviews have served for years as the standard method for evaluating employees. However, many organizations have realized that this approach has shortcomings. They are often a one-way process. This is why more organizations have been looking for alternative approaches, with an emphasis on frequent, constructive feedback, mutual understanding and collaboration.
A new approach: The "Start, Stop & Continue" Conversation
The "Start, Stop & Continue" conversation is a modern variant of traditional evaluation and development conversations. The goal is to stimulate a feedback culture by enabling employees to exchange feedback regularly in a structured but informal way.
The conversation form consists of three simple but powerful questions:
- What should the employee start doing?
- What should the employee stop doing?
- What should the employee continue doing?
The benefits of the "Start, Stop & Continue" conversation
This simple conversation model offers numerous benefits for both employees and managers:
- Frequency: Instead of annual reviews, it enables continuous feedback collection.
- Mutual engagement: Employees have the opportunity to share their perspective and feel heard.
- Positive focus: By starting with what is going well, employees are encouraged and motivated.
Structured approach: The three questions provide a framework for the conversation.
The "Start, Stop & Continue" conversation in practice
To effectively implement the "Start, Stop & Continue" conversation, it is important to ensure it becomes an integral part of the company culture. This means encouraging open communication, creating a safe space for feedback, and training employees and managers in effective conversation skills.

Learned facilitates objective evaluations. By creating multiple measurement moments per year based on different themes – for example: the fit with your culture and achieving goals, you gain objective insight into your low and high performers. Image explanation: In each evaluation, it becomes clear how the employee scores on the various themes.
Additionally, it is crucial to use the feedback collected during these conversations for actual development. This can range from offering training opportunities to reconsidering business processes.
In short, the "Start, Stop & Continue" conversation is a modern approach to feedback and development that responds to the changing needs of organizations and employees. It stimulates a culture of continuous improvement, mutual engagement and growth. By embracing this approach, organizations can help their employees reach their full potential and adapt to the rapidly changing business environment. It is time to leave behind the old performance reviews and choose a more dynamic and effective approach to feedback and development.
Implementing Start, Stop & Continue with Learned
Learned can help your organization implement the "Start, Stop & Continue" conversation and build a feedback culture within your organization. With user-friendly tools and templates for conversation management, feedback collection and development planning, Learned offers an all-in-one solution to support your employees in their growth and success.
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