The 5 most common challenges in preparing a questionnaire for an MTO

by Danique Geskus | Sep 29, 2023

Preparing a questionnaire for a survey can be challenging, with considerations such as scientific validity, relevance of the questions, balance between open and closed questions, length of the questionnaire and management approval. Read on to learn more about the 5 important aspects and how they affect the effectiveness of a survey.


1. Scientific validity

Without a sound knowledge of research methodologies and statistics, it can be difficult to create a questionnaire that is reliable and valid, i.e., that accurately measures what it intends to measure and produces consistent results.Questions should be clearly and simply worded so that all respondents understand them in the same way. Ambiguous or confusing questions can lead to misinterpretations and thus inaccurate results.


2. Relevance of questions

The questions should be relevant to the purpose of the study. This means they should focus on the aspects of the work experience that the organization wants to improve or better understand. It can be challenging to identify the right topics and formulate questions that explore them effectively.


3. Balance open and closed questions

Open-ended questions can provide valuable insights, but they are also more difficult to analyze than closed-ended questions. Finding the right balance can be challenging.


4. Length of the questionnaire

If the questionnaire is too long, respondents may end the survey early or not answer the questions thoroughly. On the other hand, a questionnaire that is too short may not explore all relevant aspects of the work experience


5. Waiting for management approval and input

When creating the questionnaire, it can be challenging to get the necessary approval and input from management. This can delay the process, especially if there are disagreements about which questions to ask or the focus of the survey. In addition, some managers may be reluctant to include sensitive topics in the survey, which may result in a questionnaire that does not cover all relevant aspects of the work experience.


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